CGOA Fall Professional Development Day
CGOA Professional Development Day
at the 2013 Fall Knit & Crochet Show in Charlotte/Concord, NC
Wednesday, October 2, 2013
Sponsored by Lion Brand ® Yarn
Time: 8:00 am – 5:00 pm (lunch is a separate ticket)
Member: $85 Advance/$95 Onsite
Non-member: $115 Advance/$125 Onsite
Sponsored by Lion Brand Yarns, the Fall 2013 Professional
Development Day will be an intensive day of learning
as we take a behind-the-scenes look at proposing and developing a book. This
is an outstanding educational opportunity for professional or aspiring
professionals. The committee has brought together the most notable and
knowledgeable professionals in our field. If you've dreamed of becoming a
professional this is an event you won't want to miss!Speakers include:
- Jennifer Hansen: Emcee
Jennifer is an established designer who has decided to take the leap and do her first book proposal. We follow along on her journey as she learns all that is needed to put a professional proposal together.
- Melissa Leapman: Making a Professional Proposal
So you want to write a book? Learn about the process from an industry insider as Melissa Leapman, author of several bestselling crochet and knitting books, shares her tips and tricks on preparing and marketing a successful book proposal so it will get your publisher's attention.
- Susan Huxley: I Have a Camera...So Now What?
You're ready to submit your book or magazine proposal, but you still need to capture the essence of your vision in the camera's eye. And we all know that bad images could be enough to sink a dream. Maybe you've seen the studio lighting and fancy setup that professionals like stylist, stitcher, and editor Susan Huxley features for her image shot on her Facebook page (facebook/susan.huxley.7)? Well you don't have to do all that, nor spend a fortune. In fact, Susan is going to share her tricks and techniques for getting the most out of your stitched samples with whatever camera you have. With only minimal effort, you can turn an average photo into something worth submitting. Whether shooting outdoors, on a tabletop, or with models...you'll learn how to get stitch patterns to pop, choose the right camera settings, and more.
- Bobbie Matela: Editor Review of the Proposal
Do you want to know what a yarn company, magazine editor or publishing company editor is looking for when you submit proposals? What can you do to give your proposal more polish and make it stand out from all the others? We'll discuss the importance of submitting a fully developed, professional proposal. Once you get an assignment, what is expected? Learn the important points when writing patterns, sending in your project, working with the editor and invoicing for your work. In summary, this will give you inside information that will lead you to becoming a designer that is trusted enough to receive a contract for an entire book.
- Cari Clement: Creative Writing Tips
Whether you're proposing a book, a class or a design, the title you give your designs as well as how you describe them is one more way to make them "stick" in the mind of the editor or reviewer. Just how many "Lacy Shawls" are there out there? Avoid the descriptives - aka, key words - for proposals. We'll discuss how to get ideas for names, writing romance copy, what counts when you're proposing a book and how to "own" your copy. We'll also discuss how to incorporate key words - plus creative copy - when you self-publish.
- Marty Miller: Pattern Writing Tips
You can design something, but can you write a clear, concise pattern for others to follow? Do you know how to format the pattern, what to include in the instructions, which abbreviations to use, and where to find this information? This session will be a great introduction to pattern writing for new designers, and a needed review for experienced designers.
- Renee' Rodgers: CGOA Mentor Program
Renee' will give an overview of all of our very popular mentoring programs. Learn all about this fantastic benefit to being a CGOA member!
- Margaret Hubert: Blogging Tips
Blogging is a fantastic way to get your name out there and help build your fan base! Margaret will be sharing how to set up and promote your blog. She will offer tips on how often and what to include in your posts to keep it professional and yet friendly. Margaret will also share how important it is to add a tutorial or a new stitch or something new of interest every once in a while. We will also cover the importance of photos on your blog.
- Andee Graves: Keeping your Hands Healthy
As professionals our hands are one of our most important tools. Whether you are typing, knitting or crocheting, you don't want to lose work time to an injury that slows you down or completely sidelines you. Andee will be showing us some simple stretches and exercises to help prevent injury and keep our hands nimble for our work.
- Vashti Braha: Producing Crochet Newsletters
For the past three years,Vashti's Crochet Inspirations Newsletter has been the single most important promotional tool Vashti has used for her professional design and teaching business. It also became the most costly, once the subscriber base surpassed 5000 crocheters. Vashti will explain why the cost is worth it, and how to start off on the right foot quickly and easily with your own email newsletter. We will also explore a few key terms like "open rate" and "click rate," and some productivity tips that have worked for her.
- Amy Shelton: Making the Most of Social Media
Facebook. Twitter. Pinterest. Instagram. LinkedIn. Ravelry. Crochetville. There are so many social media sites, and a designer has so little time. Amy Shelton helps our designer learn the benefits of each site and shows how to create an action plan for spending online time wisely and effectively.
- Patty Lyons: Using Teaching and Events to Promote your Book
So you've gotten your book published and now you want every knitter and crocheter to know about it! That may mean hitting the road. How can you use book signings, talks and teaching to promote your book? Patty has booked hundreds of designers to come in to do book signings, special events and teach master classes. Learn the insider "dos and don'ts"; how do you get the bookings, how do you make the most out of them, and how do you become a guest that the yarn store will want to invite back.
- Lily Chin: Meet the Press
Do you need more publicity to let the public know you exist? Get to know the many, various ways of playing the "PR" game. Learn how to write an effective press release. Find out how to get "free advertising". Try out good sound-bites. See how easy it is to garner lots of attention from a real expert. Lily is a masterful media-monger and will share all her secrets of how she got onto national broadcast talk shows like David Letterman and Martha Stewart, on national broadcast and cable news like CBS and CNN, on local news across the country (over 50 appearances in 2005 alone), on cable shows like HGTV and Lifetime's "Handmade by Design" and DIY's "Knitty Gritty" as well as "Jewelry Making" plus PBS's "Knitting Daily" and "Knit and Crochet Today".
|8:00 am - 8:30 am||Welcome & announcements. Continental Breakfast & Coffee provided.|
|9:00 am - 11:30 am||Speaker Sessions (includes a mid-morning break)|
|11:30 am - 12:00 pm||Lion Brand Presentation|
|12:00 pm - 1:00 pm||Lunch Break|
|1:15 pm - 4:30 pm||Speaker Sessions (includes a mid-afternoon break)|
|4:30 pm - 5:00 pm||Wrap-Up|
(Schedule subject to change)