CGOA Professional Development Day
at the 2013 Summer Knit & Crochet Show in Indianapolis, IN
Wednesday, July 17, 2013
Sponsored by Lion Brand ® Yarn
Time: 8:00 am – 5:00 pm (lunch is a separate ticket)
Member: $85 Advance/$95 Onsite
Non-member: $115 Advance/$125 Onsite
The Summer 2013 CGOA Professional Development Day will be an intensive day of learning as we take a behind-the-scenes look at proposing and developing a book. This is an outstanding educational opportunity for established or aspiring professionals as well as those who have only dreamed of becoming a professional. The committee has brought together the most notable and knowledgeable experts in our field.
- Kimberly McAlindin: Emcee
Kimberly is an established designer who has decided to take the leap and do her first book proposal. We follow along on her journey as she learns all that is needed to propose and create a successful book.
- Melissa Leapman: Making a Professional Proposal
So you want to write a book? Learn about the process from an industry insider as Melissa Leapman, author of several bestselling crochet and knitting books, shares her tips and tricks on preparing and marketing a successful book proposal so it will get your publisher's attention.
- Nancy Nehring: How to Photograph Your Proposal
It's not about the camera, it's about the light. Digital cameras have improved so much over the last few years that you can take great photos with a camera phone, compact camera or professional camera. But to take a great photo, you have to light the scene properly and maybe add a bit of styling. Nancy will talk about lighting with natural light or just one light to get great photos for your proposals and self-published work.
- Bobbie Matela: Editor Review of the Proposal
Do you want to know what a yarn company, magazine editor or publishing company editor is looking for when you submit proposals? What can you do to give your proposal more polish and make it stand out from all the others? Bobbie will discuss the importance of submitting a fully developed, professional proposal. Once you get an assignment, what is expected? Learn the important points when writing patterns, sending in your project, working with the editor and invoicing for your work. In summary, this will give you inside information that will lead you to becoming a designer that is trusted enough to receive a contract for an entire book.
- Cari Clement: Creative Writing Tips
Whether you're proposing a book, a class or a design, the title you give your designs as well as how you describe them is one more way to make them "stick" in the mind of the editor or reviewer. Just how many "Lacy Shawls" are there out there? Avoid the descriptives - aka, key words - for proposals. Cari will discuss how to get ideas for names, writing romance copy, what counts when you're proposing a book and how to "own" your copy. Cari will also discuss how to incorporate key words - plus creative copy - when you self-publish.
- Marty Miller: Pattern Writing Tips
You can design something, but can you write a clear, concise pattern for others to follow? Do you know how to format the pattern, what to include in the instructions, which abbreviations to use, and where to find this information? This session will be a great introduction to pattern writing for new designers, and a needed review for experienced designers.
- Renee Rodgers: CGOA Mentor Program
Renee' will give an overview of all of our very popular mentoring programs. These are fantastic benefits to being a CGOA member!
- Amy Shelton: Making the Most of Social Media
Facebook. Twitter. Pinterest. Instagram. LinkedIn. Ravelry. Crochetville. There are so many social media sites, and a designer has so little time. Amy Shelton helps our professionals learn the benefits of each site and shows how to create an action plan for spending online time wisely and effectively.
- Andee Graves: Keeping Your Hands Healthy
As professionals our hands are one of our most important tools. Whether you are typing, knitting or crocheting, you don't want to lose work time to an injury that slows you down or completely sidelines you. Andee will be showing us some simple stretches and exercises to help prevent injury and keep our hands nimble for our work.
- Jenny King: Self-Publication as a Marketing Tool
Jenny has self-published 13 books over the last 15 years. As an independent designer she has tried it all and has launched into the USA market from Australia. Jenny will share her knowledge and things she would recommend avoiding if you wish to attempt this journey and the absolute freedom of choice self-publishing allows.
- Edie Eckman: What is Branding and Why Do You Need It
Professionals in any field need to understand the importance of personal branding. You don't have to be Martha Stewart or The Crochet Dude to benefit from getting your own brand out there. Edie will be talking about what a personal brand is and how to develop your own brand to further your career.
- Patty Lyons: Using Teaching and
Events to Promote your Book
So you've gotten your book published and now you want every knitter and crocheter to know about it! That may mean hitting the road. How can you use book signings, talks and teaching to promote your book? As the Studio Director of the Lion Brand Yarn Studio, Patty has booked hundreds of designers to come in to do book signings, special events and teach master classes. Learn the insider "dos and don'ts": how do you get the bookings, how do you make the most out of them, and how do you become a guest that the yarn store will want to invite back.
- Lily Chin: Meet the Press
Do you need more publicity to let the public know you exist? Get to know the many, various ways of playing the "PR" game. Learn how to write an effective press release. Find out how to get "free advertising". Try out good sound-bites. See how easy it is to garner lots of attention from a real expert. Lily is a masterful media-monger and will share all her secrets of how she got onto national broadcast talk shows like David Letterman and Martha Stewart, on national broadcast and cable news like CBS and CNN, on local news across the country (over 50 appearances in 2005 alone), on cable shows like HGTV and Lifetime's Handmade by Design and DIY's Knitty Gritty as well as Jewelry Making plus PBS's Knitting Daily and Knit and Crochet Today.
|8:00 am - 8:30 am||Welcome & announcements. Continental Breakfast & Coffee provided.|
|9:00 am - 11:30 am||Speaker Sessions (includes a mid-morning break)|
|11:30 am - 12:00 pm||Lion Brand Presentation|
|12:00 pm - 1:00 pm||Lunch Break|
|1:15 pm - 4:30 pm||Speaker Sessions (includes a mid-afternoon break)|
|4:30 pm - 5:00 pm||Wrap-Up|
(Schedule subject to change)